PROFESSIONAL
Senior Creative Lead, trivago
March 2020 - Present
Lead concept development for integrated campaigns across owned and earned channels.
Develop brand strategy, communication toolkit, and content strategy alongside internal and agency stakeholders.
Manage a multidisciplinary team and provide creative guidance, input, and resource management across multiple projects.
Safeguard brand identity and message consistency across channels.
Write copy for TV, paid social, email, and OOH.
Content Marketing Lead, trivago
October 2018 - March 2020
Managed a team of content strategists whose primary goal was acquiring content from content creators, journalists, bloggers, influencers, DMOs, and freelancers in the US, Canada, UK, Germany, Italy, Spain, Portugal, Brazil, and Australia.
Developed a scalable content and buying strategy for global content marketing platform.
Produced and co-hosted season one of a branded podcast.
Content Sourcing Specialist, trivago
October 2016 - October 2018
Partnered with content creators in the US and Canada to create custom editorial and reach new audiences.
Managed content ideation and execution with 60+ journalists, bloggers, and influencers.
Co-developed a content strategy for US content marketing platform through SEO, consumer insights, and market trends.
Project and creative lead on high-value paid media partnerships.
Founding and Managing Director, NativeVox
November 2013 - November 2016
Established a network of digital publications focused on connecting local readers to art, music, gastronomy, culture, and nearby travel.
Led six in-office staff and 75+ remote content creators.
Managed every aspect of the content creation pipeline: researching, writing, editing, formatting, publishing, and distributing.
Crafted custom marketing solutions for clients, including sponsored content, social, video, email, and experiential.
EDUCATION
University of Florida
2011 – 2015
BACHELOR OF SCIENCE, Journalism & Communication