Picture this: an ambitious, energetic robot vacuum (me) roaming a giant mansion (the marketing world) tidying everything in its path, but ultimately seeking out the messiest room in the house (the creative team).
PROFESSIONAL EXPERIENCE
Creative Director, Vinted
August 2021 - Present
Senior Creative Lead, trivago
March 2020 - August 2021
Lead concept development for integrated campaigns across owned and earned channels.
Develop brand strategy, communication toolkit, and content strategy alongside internal and agency stakeholders.
Lead a multidiscliplinary team and provide creative guidance, input, and resource management across multiple projects.
Safeguard brand identity and message consistency across channels.
Copywrite for TV, paid social, email, and OOH.
Content Marketing & Partnerships Lead, trivago
October 2018 - March 2020
Led a team of content strategists developing communication for 11 key markets.
Developed a scalable content acquisition strategy for global content marketing platform.
Concepted, produced, and hosted a branded podcast.
Content and Copy Specialist, trivago
October 2016 - October 2018
Developed a creative strategy for US content marketing platform through SEO, consumer insights, and market trends.
Sourced content creators across North America to create custom editorial and campaigns.
Managed content conception, execution, and editing with 60+ writers, bloggers, and influencers.
Creative and project led high-value paid media partnerships.
Founder and Managing Director, NativeVox
November 2013 - November 2016
Founded a boutique media and marketing agency focused on art, music, gastronomy, culture, and travel.
Managed every aspect of the content creation pipeline: concepting, copywriting, campaign management, optimization, and reporting.
Led six in-office staff and 75+ remote content creators.
Crafted custom brand creatives for clients, including copy, social, video, email, and experiential.
EDUCATION
University of Florida
2011 – 2015
BACHELOR OF SCIENCE, Journalism & Communication